pigeonstudio ℗ is a graphic design studio based in Chongqing and Taiwan with diverse cultural perspectives.
The essence of design is communication. Communication occupies most of our project time. We solve problems and bring value through communication and design.
We do not blindly follow trends, maintain a classic and unique understanding, and strive to find a balance between commercial needs and visual perfection.
The essence of design is communication. Communication occupies most of our project time. We solve problems and bring value through communication and design.
We do not blindly follow trends, maintain a classic and unique understanding, and strive to find a balance between commercial needs and visual perfection.
type：Package design 包装设计
art director：gezi
designer：gezi、jiangX
photographer：zhuokun
client：HOPSCRAFT 立吞酿造
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"Muddy" is a cloudy IPA made by HOPSCRAFT, with plenty of CITRA and MOSAIC to give a strong and inviting aroma. The DDH HAZY IPA version increases the amount of dry hops in the mixed base version. This fine, cloudy wine has a strong fruity flavor.
"Playing muddy" is a very interesting dialect in Sichuan and Chongqing area, and dialects with similar meanings include "playing mixed", "thousands of turns", "playing mixed crawling", and "twisting to fee". In Chongqing dialect, its meaning has the meaning of "naughty" and "naughty", which means that there is a kind of entanglement and no way to take others. At the same time, this word also reflects a helpless, free and easy feeling.
The design follows the casual, free and indifferent attitude for the creation of the picture expression. With casual handwriting and rough brushwork to express the Bohemian chic and casual. The interesting illustrations reflect the drunk people's "muddiness" of alcohol, and their obsession and love for craft wine.
"Playing muddy" is a very interesting dialect in Sichuan and Chongqing area, and dialects with similar meanings include "playing mixed", "thousands of turns", "playing mixed crawling", and "twisting to fee". In Chongqing dialect, its meaning has the meaning of "naughty" and "naughty", which means that there is a kind of entanglement and no way to take others. At the same time, this word also reflects a helpless, free and easy feeling.
The design follows the casual, free and indifferent attitude for the creation of the picture expression. With casual handwriting and rough brushwork to express the Bohemian chic and casual. The interesting illustrations reflect the drunk people's "muddiness" of alcohol, and their obsession and love for craft wine.
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「耍渾」是HOPSCRAFT釀造的一款渾濁IPA,大量西楚(CITRA)和馬賽克(MOSAIC)帶來濃郁且誘人的香氣。DDH HAZY IPA 版本則是在耍混基礎版上加大了酒花幹投量。這款精釀渾濁的酒體呈現出了強烈的果汁感。
「耍渾」是川渝地區一個很有意思的方言，類似含義的方言還有「耍混」、「千翻」、「打混爬」、「扭到費」。在重慶話中其含義有「頑皮」、「調皮」的意思，有種糾纏不清、拿別人沒有任何辦法的意味。同時這個詞也體現出一種無奈、又灑脫的感受。
設計上沿用了隨性、灑脫、無所謂的態度進行了畫面的創作表達。用隨意的手寫和粗狂的筆觸表達出了放蕩不羈的瀟灑和隨意。趣味的插畫體現了醉酒人對酒精的「耍渾」，對精釀的癡迷和熱愛。
「耍渾」是川渝地區一個很有意思的方言，類似含義的方言還有「耍混」、「千翻」、「打混爬」、「扭到費」。在重慶話中其含義有「頑皮」、「調皮」的意思，有種糾纏不清、拿別人沒有任何辦法的意味。同時這個詞也體現出一種無奈、又灑脫的感受。
設計上沿用了隨性、灑脫、無所謂的態度進行了畫面的創作表達。用隨意的手寫和粗狂的筆觸表達出了放蕩不羈的瀟灑和隨意。趣味的插畫體現了醉酒人對酒精的「耍渾」，對精釀的癡迷和熱愛。
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